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Freshness Newsletter

Freshness Newsletter


adidas Originals x STPL x DJ Neil Armstrong – Original Mixtape 10th Anniversary Track Jacket

Posted: 03 Jan 2012 04:00 AM PST

adidas Originals x STPL x DJ Neil Armstrong   Original Mixtape 10th Anniversary Track Jacket

Just with the photography trade, DJ trade has been made tremendously easy by the introduction of digital software and internet. Back in the day, DJ’s would actually go out digging for records to find the breaks, unlike now where all of that information can be found online at the push of few buttons. One of the pioneers who took this genre to a whole new level is DJ Neil Armstrong who created the Original mixtape series ten years ago, showcasing both the original track and hip hop track that sampled it side by side. The anniversary also marks the incredible growth of DJ Neil Armstrong as a DJ as well. adidas and STPL got together to produce 50 limited edition friends and family track jacket to be handed out by DJ Neil Armstrong. Unfortunately, this is probably as close as we are going to get to the exclusive jacket, so check out the detailed photos after the jump.


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Optrix HD iPhone Sports Case

Posted: 03 Jan 2012 03:00 AM PST

Optrix HD iPhone Sports Case

Evolution is what pushes product development and the iPhone has certainly evolved to be more than just a smartphone. With the help of the Optrix HD Sports Case, the mobile device can now be used to capture action sports videos with the Apple iPhone 4S. This is handy for those iPhone owners who happen to be adrenalin junkies and are into video recording. The all weather, heavy duty case is waterproofed and shock resistant to make sure your iPhone will not get damaged even if there is an accident. Furthermore, it is fitted with a protective touchscreen membrane that lets you operate the touchscreen while the device is in the case. Packaged with the case are two versions of an anti-vibration sleds and attachable mounts with 3M adhesive tape. If you are skeptical or want to find more about the case, hit after the jump to watch the demonstration videos and check the detailed photos.

Read the rest of: Optrix HD iPhone Sports Case


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WHIZ Limited – VV Stadium Jacket

Posted: 03 Jan 2012 02:00 AM PST

WHIZ Limited   VV Stadium Jacket

Now that we have recovered from the long celebration for the new year and perhaps some hangover, new products are making their way into retailers around the world. WHIZ Limited is starting 2012 by dropping their VV Stadium Jacket. Each new year, WHIZ Limited releases a limited run of stadium jackets in 76 units and this year’s releases are flying out of the door as expected. Three colorways are produced in black, charcoal grey and navy tones. On the left chest, a double V patch is sewn on indicating the initial of WHIZ Limited brand. Opposite side of the jacket is embroidered with a script font that reads The Tribe of Whiz, signifying the limited few who own the hard to find jackets. Bottom right corner of the piece features a serial number, authenticating the limited edition. via: LUMP


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Nike Air Force 1 – Year of the Dragon | Preview

Posted: 02 Jan 2012 09:30 PM PST

Nike Air Force 1   Year of the Dragon | Preview

2012, Year of the Dragon, certainly will be an auspicious year for Nike.  Along with the upcoming Olympic Games in London later this summer, the Beaverton-base sportswear giant will also celebrate the 30th anniversary of Air Force 1, one of its most historical design.  As part of its long held tradition, will release a special Air Force 1 to coincide with upcoming Chinese New Year at the end of this month. Simply known as Air Force 1 Year of the Dragon edition, some of the early images show a design that is quite a departure from the previous Chinese New Year editions.

Inspired by Amur River, which is locally known as “Black Dragon River”, the design is an all black fabric upper on contrast white sole with a series of intricate details embroidered along the shoe as swirling tides.  Immersed among the watery chaos also is the dragon itself, which finally shows itself at part of the tongue tag.  Other details include a leather Nike Swoosh in reptilian print and a grand riverscape patterned after ancient Chinese graphics as part of the sock liner.  No official release date is available as of yet, though few retailers have already made the shoe available in Asia. via: Hoops China


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A Bathing Ape x Star Wars – T-Shirt Collection | Delivery 2

Posted: 02 Jan 2012 08:44 PM PST

A Bathing Ape x Star Wars   T Shirt Collection | Delivery 2

As a way to usher in the New Year, A Bathing Ape is making the second part of its Star Wars collaboration available at select retail outlets in Japan. Similar to George Lucas’ space sage, this latest collection focus mostly on “Episode 5: The Empire Strikes Back” with Baby Milo taking center stage as both Hans Solo (sealed in carbonite ) and an officer of the Imperial fleet.  Much sought after by both fans and followers, the collection just made its early debut on New Year’s Day in Japan with world wide release coming soon in the weeks ahead.


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VANS – January 2012 – Sneaker Releases

Posted: 02 Jan 2012 08:30 PM PST

VANS – January 2012 – Sneaker Releases

Encino’s Primitive is ringing in 2012 with a full slate of releases. There’s something here for everyone, starting with a Greg Hunt x VANS Syndicate in-store only drop comprised of the Era 46 Pro “S” and Sk8-Low “S,” both built with a combination of suede and waxed canvas in basic black with white midsole. The remaining nine styles are available both in-store and online: OTW Ludlow in Grey/Brown or Navy/Gum; Half Cab Pro in Mustard/Black or Oxblood/Super Tuff Suede; Sk8-Hi Notchback Pro Hosoi in Navy; Chukka Del Barco in Black or Pewter; Zapato Del Barco in Black/True White; and finally, the Chukka Low in Black/Dark Ruby. Hit up Primitive and start off the new year right with a fresh new pair of VANS.


17060 Ventura Blvd | Map
Encino, CA 91316
TEL #: 818-479-7171


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adidas Originals by Jeremy Scott – Spring 2012 Footwear Collection | Preview

Posted: 02 Jan 2012 07:00 PM PST

adidas Originals by Jeremy Scott   Spring 2012 Footwear Collection | Preview

It’s hard to put a finger on a specific source of inspiration for adidas Original Jeremy Scott‘s Spring 2012 s footwear collection, but that’s exactly the way he likes it: bold and uncommon. The materials – ranging from denim to leather and suede – are as diverse as the looks themselves, which include boots, sandals, sneakers and loafers. The JS Wings, which caught on big last season, are back in a light denim texture as well as a Stars & Stripes edition, but the pieces sure to draw the most attention will be the one-of-a-kind Gorilla and Leopard sneakers, the vented leather sandal and combat boot, and the yellow colorway of the tongue-exaggerated hi-top.

Whether you like them or not, Scott’s Spring Collection definitely lives up to the adidas Originals name. Check out the entire preview after the jump.


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NYC Bridge Runners – New Year’s Eve Flash Run | Video

Posted: 02 Jan 2012 06:00 PM PST

NYC Bridge Runners   New Years Eve Flash Run | Video

While the rest of New York — and the world — celebrated the arrival of the new year with bubbly and revelry, a dedicated group of athletes embarked on a flash run around New York City, led by the NYC Bridge Runners club. Over 100 runners joined in the fun, their collective New Year’s resolution to #makeitcount in 2012. A video recap of the event reveals a New Year’s celebration in sneaker-bound triumph (courtesy of ), and a group of smiling, cheerings runners who are well on their way to making it count. Check it out after the click.


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Kanye West’s “Stronger” Glasses | By ch00ftech Industries

Posted: 02 Jan 2012 05:00 PM PST

Kanye Wests Stronger Glasses | By ch00ftech Industries

How was your New Year’s Eve? It was a blast for do it yourselfer ch00ftech, thanks largely to his authentic glow-in-the-dark eyewear. With the first inkling of the idea coming from his friend Jordan, the handy electronic sage created the “Stronger” Glasses, so named because of Kanye West‘s “Stronger” off the Graduation album. With some striped EL wire, a 9-volt battery, a microphone, active envelope detector, and few other components, ch00ftech created a mini light show on his Iced Out sunglasses. The best part is the light is completely reactive to the sound around the wearer. Here is a video of glasses’ reacting to, what else, but ’s “Stronger”. via: Engadget


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Visvim Lamina 22L Picaro Rucksack

Posted: 02 Jan 2012 04:30 PM PST

Visvim Lamina 22L Picaro Rucksack

Visvim presents its Picaro series of Lamina rucksacks. As with most of ’s products, the bag appears to be a classically styled heritage item, but look closer and one finds a wealth of technical details that make it a class above standard backpacks. Start with the over-dyed Konbu nylon shell that offers superior durability, combined with padded corduroy shoulder straps for increased comfort. Add to those features a hand sewn cowhide carry handle and cowhide zip pulls, paired with Swiss-made waterproof Riri zippers. A contrast paneled base, front media pocket and interior laptop compartment round out the details. Available in beige, black and navy colorways, the Lamina 22L Picaro Rucksack is in stock now at End Clothing.

End Clothing
4-6 High Bridge | Map
Newcastle Upon Tyne
NE1 1EN, England


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